Available Delivery Methods
In-person workshop: 150 CAD (plus tax)
Online virtual classroom: 120 CAD (plus tax)
Online self-paced study: Available in Training Center
(Taxes are not applicable for clients outside of Canada)
Group Registration
A 10% discount is available for group registrations of more than 10 participants.
Course Duration
1 day
Course Description
Trade shows are more than events—they’re invaluable opportunities to showcase your brand, engage with prospects, and achieve tangible business outcomes. Success at these high-impact gatherings depends on the preparedness and performance of your team. The Trade Show Staff Training course is designed to empower your staff with the skills, strategies, and confidence to turn every interaction into a meaningful connection. From engaging attendees to representing your company with professionalism, this training ensures your team is ready to shine.
Participants will master booth etiquette, create lasting first impressions, and deliver compelling messages that resonate with potential clients. By the end of the course, your team will be equipped to maximize leads, build strong relationships, and enhance your brand’s presence at any trade show. Turn your next event into a powerful platform for growth and success!
Learning Objectives
- Recognize effective ways of preparing for a trade show
- Know essential points to setting up a booth
- Know the Dos and Don’ts during the show
- Acknowledge visitors and welcome them to the booth
- Engage potential customers and work towards a sale
- Wrap up the trade show and customer leads
Course Outline
- Getting Started
- Preparation
- Booth Characteristics and Setup
- Booth Staff
- During the Show
- Qualifying Visitors
- Engaging the Right People
- The Rules of Engagement
- After the Show
Note: The course outline is subject to change to reflect emerging practices and can be tailored to your organization’s specific needs.