Available Delivery Methods
In-person workshop: 150 CAD (plus tax)
Online virtual classroom: 120 CAD (plus tax)
Online self-paced study: Available in Training Center
(Taxes are not applicable for clients outside of Canada)
Group Registration
A 10% discount is available for group registrations of more than 10 participants.
Course Duration
1 day
Course Description
Prospecting and lead generation is the process of building connections that can lead to sales or other valuable outcomes. Leads can be sourced through various channels, including online platforms, referrals, phone calls, advertisements, events, or curated client lists.
Our Prospecting and Lead Generation workshop equips you with essential sales skills to enhance your strategies and effectiveness. By gaining fresh insights into customer interactions and refining your approach, you’ll strengthen your ability to identify opportunities and drive results.
Learning Objectives
- Identify prospects
- Implement both traditional and new marketing methods
- Use the pipeline effectively
- Educate customers
- Track activity and make adjustments as needed
Course Outline
- Prospecting
- Traditional Marketing Methods
- New Marketing Methods
- Generating New Leads
- Avoid Common Lead Generation Mistakes
- Educating Prospects
- The Pipeline
- Follow-up Communication
- Tracking Activity
- Creating Customers
Note: The course outline is subject to change to reflect emerging practices and can be tailored to your organization’s specific needs.