Available Delivery Methods
In-person workshop: 150 CAD (plus tax)
Online virtual classroom: 120 CAD (plus tax)
Online self-paced study: Available in Training Center
(Taxes are not applicable for clients outside of Canada)
Group Registration
A 10% discount is available for group registrations of more than 10 participants.
Course Duration
1 day
Course Description
Experiencing sales objections can be challenging, but it’s a natural part of the sales process. This course equips you with the tools to address and overcome objections, helping you turn potential rejections into successful outcomes. Even the highest-quality products or services can face resistance, making the ability to navigate objections a critical skill.
Overcoming Sales Objections teaches you how to transform challenges into opportunities. By mastering this skill, you can close more deals, build stronger client relationships, and unlock new possibilities for long-term success in sales.
Learning Objectives
- Understand the factors that contribute to customer objections.
- Define different objections.
- Recognize different strategies to overcome objections.
- Identify the real objections.
- Find points of interest.
- Learn how to deflate objections and close the sale.
Course Outline
- Three Main Factors of Objections
- Seeing Objections as Opportunities
- Getting to the Root
- Finding a Point of Agreement
- Have the Client Answer Their Objection
- Deflating Objections
- Unvoiced Objections
- The Five Steps
- Dos and Don’ts
- Sealing the Deal
Note: The course outline is subject to change to reflect emerging practices and can be tailored to your organization’s specific needs.