Marketing Fundamentals

Available Delivery Methods

In-person workshop: 150 CAD (plus tax)
Online virtual classroom: 120 CAD (plus tax)
Online self-paced study: Available in Training Center

(Taxes are not applicable for clients outside of Canada)

Group Registration

A 10% discount is available for group registrations of more than 10 participants.

Course Duration

1 day

Course Description

Marketing is a cornerstone of every successful business, serving as the key to unlocking growth and achieving long-term success. Without effective marketing, businesses stagnate, and opportunities to connect with customers and expand are missed. This course introduces participants to the fundamentals of marketing and highlights its critical role in driving business success.

Marketing Fundamentals equips you with the tools and insights to grow your business or support your team effectively. In today’s rapidly evolving landscape, gaining a fresh perspective on marketing strategies is essential. Whether you offer products or services, this course will help you make informed decisions and harness the power of marketing to achieve your goals.

Learning Objectives

Define your market.
Know the different types of marketing and ways to use them.
Learn effective ways of communicating with the customer.
Know how to set marketing goals and strategies.
Recognize common marketing mistakes and know how to avoid them.

Course Outline

What is Marketing?
Common Marketing Types
The Marketing Mix
Communication in Marketing
Communicating with the Customer
Marketing Goals
The Marketing Funnel
Marketing Mistakes

Note: The course outline is subject to change to reflect emerging practices and can be tailored to your organization’s specific needs.