Available Delivery Methods
In-person workshop: 150 CAD (plus tax)
Online virtual classroom: 120 CAD (plus tax)
Online self-paced study: Available in Training Center
(Taxes are not applicable for clients outside of Canada)
Group Registration
A 10% discount is available for group registrations of more than 10 participants.
Course Duration
1 day
Course Description
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with social media, as you have a low-cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.
Learning Objectives
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
Course Outline
- SWOT Analysis in Marketing
- Marketing Research
- Real-Time Marketing
- Brand Management
- Social Media Marketing
- Search Engine Optimization (SEO)
- Website Characteristics
- Capturing Leads
- Campaign Characteristics
Note: The course outline is subject to change to reflect emerging practices and can be tailored to your organization’s specific needs.